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Maybe things have gotten better. There was a story a day ago about using deep learning for their recommendation engine. https://news.ycombinator.com/item?id=12

• joe_the_user 10y ago
  Indeed, well you'll notice that on that thread, deep learning had been happening for a while yet every.single.post said recommendations were awful, worthless. I think this is actually "cause for learning" rather than complaining. I think the OP gives a good analysis of the tradeoffs involved in creating content. I'm not sure if a deep learning system can make tradeoffs out of the box. Perhaps Google could consider non-zero sum game theory for this and use some of their lessons from AlphaGo.