3 ms·
This is interesting because Starbucks doesnt franchise in the US [0]. They do have one alternative that's what you see in most airports and in coffee shops wit
by tedmiston 10y ago
This is interesting because Starbucks doesnt franchise in the US [0]. They do have one alternative that's what you see in most airports and in coffee shops with the sign "proudly serving Starbucks coffee", for example Barnes & Noble cafes are this style. These third party stores, for instance, cannot accept payment from the Starbucks mobile app and offer only a subset of drinks. I'm not sure what the term for this is but it is some kind of licensing deal.
[0]: http://investor.starbucks.com/phoenix.zhtml?c=99518&p=irol-faq http://investor.starbucks.com/phoenix.zhtml?c=99518&p=irol-f...
- seanmcdirmid 10y agoB&N serve full Starbucks menus in most of the states, not just Starbucks coffees, but everything else...they are effectively franchised Starbucks. Marriott franchises a lot of Starbucks in airports but also some hotels. In other China, Starbucks in tier one cities are mostly JV-owned, while in tier 2 cities they were able to convince the CCP to let them do fully owned stores.
- tedmiston 10y agoB&N menu isn't the full Starbucks, at least in the half dozen I've seen. Bakery & cafe food is definitely their own [0]. They also don't offer the full drink menu. [0]: http://www.barnesandnoble.com/mobile/h/cafe http://www.barnesandnoble.com/mobile/h/cafe
- seanmcdirmid 10y agoThey serve frappachinos and chai tea lattes, so the menu licensed goes way beyond coffee. Food differs drastically between each Starbucks districts anyways.
- tedmiston 10y agoI think my comment was unclear. By "coffee", I was referring to the whole slew of basic coffee- and espresso-based drinks. However, B&N does not serve every flavor of every drink, stock every syrup, etc. You can see that B&N lists 12 items under Espresso-based beverages (even that is an overestimate because they include normal coffee and iced tea lemonade) [0], while Starbucks Espresso-based list has 31 items [1]. Newer items like the Flat White are not at B&N cafes. Source: Spent a lot of time at Starbucks in college while my girlfriend was a barista. [0]: http://www.barnesandnoble.com/h/cafe/espresso-beverages http://www.barnesandnoble.com/h/cafe/espresso-beverages [1]: http://www.starbucks.com/menu/catalog/product?drink=brewed-coffee#view_control=product&drink=espresso http://www.starbucks.com/menu/catalog/product?drink=brewed-c...
- seanmcdirmid 10y agoI couldn't get chai tea lattes or every flavor syrup in Beijing anyways, so it is hard for me to judge. At least when I went to a B&N cafe Starbucks in the states, they had way more drink selection than a real Starbucks in Beijing.
- pyre 10y agoI talked with a girl that worked at a Starbucks in a Fred Meyers in Oregon. They are technically Fred Meyers' employees, but the deal with Starbucks includes things like the fact that they cannot wear anything except the Starbucks uniforms. On Halloween, Fred Meyers' employees are allowed to wear costumes... except for the ones that man the Starbucks because of the deal.