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I suspect these 'mini sizing' consumer goods trend is reserved for Asia and I guess now Europe. In USA the marketing strategies of these companies does not inc
by achow 10y ago
I suspect these 'mini sizing' consumer goods trend is reserved for Asia and I guess now Europe.
In USA the marketing strategies of these companies does not include 'Sachet marketing' or mini sizing. And of course importing these small size containers for a niche market in USA would not make sense at all.
[Edit]
This blog writes about how the new trend in Europe is 'Right sizing' of packaging.
Smaller is Better as Global Packaging Growth is Shaped by Variation in Pack Sizes. http://blog.euromonitor.com/2016/06/smaller-is-better-as-global-packaging-growth-is-shaped-by-variation-in-pack-sizes.html http://blog.euromonitor.com/2016/06/smaller-is-better-as-glo...
- mef 10y agoYou can buy mini travel-size toothpaste in just about any chain drugstore in the US
- Scoundreller 10y agoMy dentist seems to always have piles of sample-sizes to hand out. At my last hotel trip, I had to make the trip to the concierge, and they had 5mL packs of brand-name toothpaste that was like a flat ketchup pack.