That article is a little misleading- it's actually about podcasters who want them to embrace/extend podcasting itself so that they (the podcasters, not the comp

That article is a little misleading- it's actually about podcasters who want them to embrace/extend podcasting itself so that they (the podcasters, not the company) could better monetize podcasts. I can't imagine that the ways in which this might be done (DRM/subscriptions/user tracking/etc.) would appeal to HN readers, even if it would help the most popular podcasters make more money. IMO, benign neglect is the best possible situation for podcasting as a medium right now.