10 ms·
My Duck Duck Go reddit ad by the numbers
- SlyShy 17y agoIt's interesting that reddit provides both good numbers, in _addition_ to a number of hard to quantify but tangible benefits.
- mey 17y agoI've got several ideas now on how to broadcast the availability of a side project to a wider audience once it's ready. HN Reddit Ad Craigslist Friends & Family Other suggestions are welcome :) (Not the side project in my profile)
- petercooper 17y agoSome of my ideas from 2008 were quite popular here :-) http://news.ycombinator.com/item?id=341138 http://news.ycombinator.com/item?id=341138 I would still recommend Twitter, Reddit, Delicious, and the like, but would also focus heavily on guest blogging nowadays - its effectiveness has been proven a lot in the last couple of years.
- epi0Bauqu 17y agoWhere are the best places to guest blog? Edit: for something for consumers that is broad-based, like a search engine.
- Vindexus 17y agoThat depends on what you're trying to promote. Your best bet is to find blogs ready by people who would use your service. For example if you wanted to launch a site that listed the best places to rock climb, then you'd want to do some guest posts on popular rock climbing blogs.
- deleted 17y ago[deleted]
- jeebusroxors 17y agoI came across the site http://fiverr.com http://fiverr.com a few days ago. Under advertising there are several people selling tweets to however many followers they have for 5 bucks. There are also some other "creative" methods of advertisment available as well. I have not used them yet but I'm planning on it. I'm not sure I have found the down side at 5 bucks.
- blinks 17y agoThe downside is that they're selling tweets -- you have to wonder about their followers.
- ssp 17y agoTangentially, a big, red circle with a face and some green and yellow in it is probably one of the most effective things you could possibly put in an online ad.
- colinplamondon 17y agoAs an aside, everyone should definitely try switching to DDG as their default for a day or two- in-line wikipedia info and the !bang system are really killer. I've switched to it full-time, and just do !google blah when I need to do an image search. The !bang flexibility makes it fantastic, and !twitter searchterm and !flickr searchterm makes it feel like you have a half dozen search engines at your fingertips. Because you can still execute google searches, it's not really 'switching from Google'- it's just an improvement, plain and simple.
- deleted 17y ago[deleted]
- rgrieselhuber 17y agoAnd a recent new feature let's you abbreviate !bang searches even more. For example, !g lets you search Google. I find that 9 / 10 queries work better for me on DDG and it's easy to use Google if necessary.
- aw3c2 17y agoI did that and documented my experiences with short comments over several months. Unfortunately I used XFCE's notes plugin, reinstalled my system and cannot find the text anywhere on the old system's disk. :-( My experiences have not been so great. Sometimes yes, but mostly not.
- epi0Bauqu 17y agoI'd appreciate you emailing me your thoughts.
- Estragon 17y agoDoes DDG have a cognate to the google "site:" keyword?
- epi0Bauqu 17y agoYup, site: should work.
- vaksel 17y agoi actually ran an ad this saturday too...but I actually wanted to test how it'd work for selling something so I used an affiliate link. So for $20 I got 19,303 unique views, 63,473 total views, 199 unique clicks, 215 total clicks. And a grand total of 1 sales. The click numbers were different though, the affiliate program I used reported lower click #s. I'll make a proper blog post about this later today, since I've been waiting for the 24 hour window for reddit to finalize their numbers. Edit: here is the post with all the numbers/screenshots. Surprisingly I had a lower CPM than Gabriel which is weird since he was spending a lot more money than me. http://blog.styleguidance.com/post/481918228/tried-out-reddit-ads-here-are-the-results http://blog.styleguidance.com/post/481918228/tried-out-reddi...
- wesley 17y agoWell, affiliate programs are known to under report. Plus, some international visitors might not apply for the offer and so on. It would have been better to have a separate click counter in between.
- reynolds 17y ago> It would have been better to have a separate click counter in between. I second this. You always want a way to track your actual clickthroughs so you can compare to your affiliate stats. If you're doing enough volume you can sometimes be credited for leads/sales that your affiliate network missed, but only if you can provide them with your own tracked numbers. And really only if the network values your traffic.
- zaidf 17y agoBetween the affiliate peeps and reddit, I'd def give more trust to reddit and reserve suspicion for the affiliate program.
- jedberg 17y agoI'm sorry to hear you had a bad experience. One thing to bear in mind is that we (reddit) also run affiliate links, so you were competing directly with us. If they clicked on our link first, you won't get credit for it. They may also not count the click from that user twice, which could explain your lower numbers. Our traffic numbers come from the same system we use to track our own website traffic, so we work very hard to make sure it is as accurate as possible, since we sell our own advertising based on those numbers, and if they were over-inflated, our other advertisers would complain vociferously. I suspect the error lies in the affiliate program, who has an incentive to under-report. However, if you'd like to provide us with the numbers you got from your affiliate program, we would be love to take a look and try to figure out what happened. Edit: I forgot to mention that AdBlock blocks a lot of affiliate trackers, but a lot of reddit users specifically disable adblock for reddit, so that might also be a source of the discrepancy.
- petercooper 17y agoHas anyone outside the US had any luck running an ad yet? The T&Cs say you have to be in the US but I've signed up OK.. just not run an ad as I have nothing to promote yet.
- almost 17y agoI've run a couple of ads from the UK with no problems.
- petercooper 17y agoGiven what was said by a sibling poster, was that with a UK credit card or do you have access to a US card, etc? (Or was it the old spoof the state and zip code trick that's known to work from time to time?)
- almost 17y agoNo, UK card and UK addresses. This was when they'd just released the ad platform though, maybe things have changed?
- jedberg 17y agoWe (reddit) are not currently able to take credit cards with addresses outside the United States. Hopefully soon we will be able to do so.
- petercooper 17y agoIt's interesting you say that, as a sibling poster says they've been able to (not that we know all the details or if they have a US based card - I'll ask!). That said, several years back I got around these restrictions a few times by putting in my valid address but then selecting, say, NY and zip 10001. Some card validation systems back then obviously just used the first line of the address and ignored the zip if the card wasn't actually a US one. I couldn't believe it worked either and hope payment systems are a bit more robust now ;-)
- code_duck 17y agoI love the logo. I'm going to use your duck. (the site, I mean). Interesting info. We sell advertising and based on my experience, the Reddit offerings seem to be well priced and attractive.
- kbrower 17y agoI ran an ad about a month ago. Paid $20, got 81,196 total impressions and 2,922 clicks. Definitely a success.
- blhack 17y ago...wow, that is really, really high. I've run a few ads on reddit and got clicks in the hundreds for that price, not the thousands. That's less than $0.01 cpc...which, from what I understand, is completely unheard of.
- tibbon 17y agoI also had a fairly solid experience with a Reddit ad. My main problem came in that the first 48 hours (out of 96) that I ran the ad were great. A ton of impressions, comments and traffic. Yet the last 48 hours or so I got almost no impressions or clicks on it. For anyone at Reddit I can provide my account information (its all under 'tibbon') for you to see what I'm talking about. What I personally took away from it was that you should run your ad for two days, and then not run similar again for a month or so.
- jedberg 17y ago> What I personally took away from it was that you should run your ad for two days, and then not run similar again for a month or so. Yeah, we try to tell people that. The problem is that once someone acts on your ad, we don't show it to them again. So your impressions are expected to drop off rapidly. We need to do a better job of communicating that.
- deleted 17y ago[deleted]
- deleted 17y ago[deleted]
- hopeless 17y agoReddit doesn't allow targeting sub-reddits yet does it? I'd be interested in advertising but even at $20 there doesn't seem reason to advertise on the main reddit page when I know my target audience will be on a subreddit and can get much better quality clickthroughs.
- jedberg 17y agoPlease stand by. It is our most requested feature, and should be ready soon.
- hopeless 17y agoSweet! I'll be trying that out as soon as you launch it.
- cabalamat 17y agoWhat does "targeting sub-reddits" mean?
- drtse4 17y agoputting ads only in a specific sub-reddit (or a category/sub-forum if you prefer)
- tomerico 17y agoDuck Duck Go must have a pretty good ROI per user if it is worthwhile to pay people to come to the site.