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>GoSnaps grew to 60k users its first day, 160k users on its second day and 500k unique users after 5 days (which is now) How did you market the app ?
by maxencecornet 10y ago
>GoSnaps grew to 60k users its first day, 160k users on its second day and 500k unique users after 5 days (which is now)
How did you market the app ?
- malinens 10y agoNo need to market. In most countries Pokemon Go was already popular but app was not officially available in Play Store/App Store yet. So millions of people searched stores for Pokemon Go and downloaded chat, tutorial and apps like GoSnaps instead..
- 10dpd 10y agoSo your initial user growth was from people who weren't actually able to contribute to the app?
- Sarang235 10y agoThere are apks avaialable outside of app store and here in my office in India almost all of my colleagues are onto capturing pokemons
- zerr 10y agoThat's why the number of retained active users are more important than pure downloads. If I've downloaded something similar (wallpaper, fake, etc..) by mistake the very next step is to uninstall it immediately.
- deleted 10y ago[deleted]
- pbhjpbhj 10y agoI'm amazed that Google, particularly being involved with Niantic in the app itself IIRC, don't police trademarks on major brands - there were a tonne of apps that said "Pokemon Go" in the title. I'm sure Niantic would have paid to not have them listed and dragging down the brand before people could even install the genuine app? In the UK I looked for the app, saw a load of fakers and avoided them but I could see others [children particularly] installing a lot of those apps just trying to find the right thing (instead I installed Ingress to get an idea of how it might all work). Seems like this sort of inability to find trademarked apps in the app-store makes it look far lower quality over all. What would have been ideal as a user would be a "get Pokemon Go when available" that would have allowed Niantic to roll it out to my Android device and manage downloads a bit more progressively.