Yeah I agree it's a good idea. The thing is though that as we are selling to a very targeted market most people already know what they want when they come to th

Yeah I agree it's a good idea. The thing is though that as we are selling to a very targeted market most people already know what they want when they come to the website. Other than that I don't know anything about html/javascript. I used free Shopify template for a winery, removed the bottles and that's how the website came to be. Adding a nice comparison table to that website would take a lot of hours which I prefer spending doing something more fun. I just don't like doing marketing and I don't like convincing people what they should or shouldn't buy. I realize that maybe we are leaving some money on the table but on the other hand we get great reputation, a lot of word of mouth referrals and very small refund rate (below 1%) so that's good for mental health :)