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We've tried everything, and the only two techniques that have paid off are: website SEO (including having a blog) and Adwords. Adwords is hard - we've thrown a
by throwaway58182 10y ago
We've tried everything, and the only two techniques that have paid off are: website SEO (including having a blog) and Adwords. Adwords is hard - we've thrown away many thousands of dollars on garbage traffic. And some keywords are in the $15-$30 per click range! (our competitors have deep pockets)
- tjholowaychuk 10y agoInteresting, I was pretty much ignoring SEO since it's such a saturated market (for my stuff at least), good to know!
- throwaway58182 10y agoAlso in a very saturated market. Getting to the first page of Google is everything. It takes time work, editing each page, good content, and (though they seem to want to downplay it) good incoming links.
- mck- 10y agoBut TJ, you already have a platform, I would imagine that you'd get inundated with inbound request ;)
- hemancuso 10y agoHow long of a tail do you target for SEO? Especially with the blog.
- arkitaip 10y agoDo you do rich content marketing? Like publishing books, useful infogrpahics, etc?
- throwaway58182 10y agoNo, but it would be great if I was that creative or could come up with stuff like that.