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No, this ignores the competitive advantage being 10% cheaper brings. Being cheaper than your competitor expands your market.
by bpodgursky 10y ago
No, this ignores the competitive advantage being 10% cheaper brings. Being cheaper than your competitor expands your market.
- mrb 10y agoI don't ignore it. My argument assumes that a 10% cheaper price expands the market by 10%. (However I recognize this is a simplification. In the real world the market may expand by, say, 5 or 15%.)