5 ms·

To be fair, their marketing spend compared to their competitors was WAY higher than Apple's was compared to MS. Google did spend a lot of dough trying to roll t

by drc1912 17y ago

To be fair, their marketing spend compared to their competitors was WAY higher than Apple's was compared to MS. Google did spend a lot of dough trying to roll this out.

pavs 17y ago
I don't watch TV so I don't know if they are advertising there. However if you are referring to marketing and advertising expense online by google. Good news, Google pretty much owns the online advertising field (~70% with Doubleclick + google). Are they really "spending" a lot of money to market Nexus One compare to other phone manufacturers?
ABrandt 17y ago
Which probably plain and simply does explain their success to date. IMHO this launch still isn't a flop though. I know Google is an outlier among most companies, but they're still in a completely unfamiliar market at this point. Consumer selling is a different beast compared to B2B--Google has never truly convinced consumers to pay up before. Would you use an HTC search engine, or hell even an Apple one? Google's ability to reach into so many distinct markets is pretty remarkable to me. I think we can't ignore the mountains of data they have on consumer buying patterns though. They've probably collected more business intelligence than any other company prior. That's quite the competitive advantage to be allowed.
matwood 17y ago
"Google did spend a lot of dough trying to roll this out." Where exactly did Google spend all this money? I see DRIOD and iPhone commercials nightly and have yet to see Nexus One commercial. I also don't see any Nexus One advertising in stores or anywhere else a typical consumer might go looking for a phone. Google did some web advertising and had some business news sites cover the phone because well they are Google. I have yet to see any sort of advertising from them that even comes close to the iPhone or DROID (which incidentally has also done very well).

by drc1912 17y ago

To be fair, their marketing spend compared to their competitors was WAY higher than Apple's was compared to MS. Google did spend a lot of dough trying to roll this out.

pavs 17y ago

I don't watch TV so I don't know if they are advertising there. However if you are referring to marketing and advertising expense online by google. Good news, Google pretty much owns the online advertising field (~70% with Doubleclick + google). Are they really "spending" a lot of money to market Nexus One compare to other phone manufacturers?

ABrandt 17y ago

Which probably plain and simply does explain their success to date. IMHO this launch still isn't a flop though. I know Google is an outlier among most companies, but they're still in a completely unfamiliar market at this point. Consumer selling is a different beast compared to B2B--Google has never truly convinced consumers to pay up before. Would you use an HTC search engine, or hell even an Apple one? Google's ability to reach into so many distinct markets is pretty remarkable to me. I think we can't ignore the mountains of data they have on consumer buying patterns though. They've probably collected more business intelligence than any other company prior. That's quite the competitive advantage to be allowed.

matwood 17y ago

"Google did spend a lot of dough trying to roll this out." Where exactly did Google spend all this money? I see DRIOD and iPhone commercials nightly and have yet to see Nexus One commercial. I also don't see any Nexus One advertising in stores or anywhere else a typical consumer might go looking for a phone. Google did some web advertising and had some business news sites cover the phone because well they are Google. I have yet to see any sort of advertising from them that even comes close to the iPhone or DROID (which incidentally has also done very well).