"tomorrow's highly literate person may prefer to change, by programming, whatever story or other media he or she is interacting with to suit individual preferen

"tomorrow's highly literate person may prefer to change, by programming, whatever story or other media he or she is interacting with to suit individual preferences, and might then, with a little more programming, distribute those changes to the world." The author apparently does not know about Greasemonkey or blogs or RSS feeds :)