4 ms·

Everyone is a potential client for Coca-Cola or other generic brands. And (the theory is that) even if you hate the ad, it will make you more likely to buy thei

by lgieron 10y ago

Everyone is a potential client for Coca-Cola or other generic brands. And (the theory is that) even if you hate the ad, it will make you more likely to buy their brand vs competition.

fwn 10y ago
Advertisers interest is rather diverse. While I see the brand value coca cola might aim at, I can also understand that advertising to the wrong user at the wrong time can hurt your wallet or your brand. An example would be check24. It's just a random German comparison webservice. However, as they produce unbelievable disturbing video ads I can't block, I passionately hate them.
- imtringued 10y ago
  I'm wondering if they are as bad as their TV ads...
welterde 10y ago
If I come across an particularly annoying ad I will try my best to remember that brand and buy the competitor out of spite (if there is no cheap generic store brand available anyway). Surely I am not the only one that does this.
- TeMPOraL 10y ago
  I do that too. That's why I e.g. never used Groupon - they've pissed me off with annoying ads, and that was even before they became controversial.
- rplnt 10y ago
  > If I come across an particularly annoying ad I will try my best to remember that brand This is enough for them in the long run.
  - tremon 10y ago
    Yes, came here to say the same thing. The (unconscious) brand recognition usually outlasts the (conscious) aversion against it. That said, I'm still not buying anything Sony -- almost fifteen years after their rootkit scandal.
    - distances 10y ago
      I'd say there are exceptions, like Nestlé still having a bad name from the scandal that started the boycott in 1977 [1]. I don't think they are overly suffering from that, but it's still common for people to refuse buying anything from Nestlé. [1] https://en.wikipedia.org/wiki/Nestl%C3%A9_boycott https://en.wikipedia.org/wiki/Nestl%C3%A9_boycott Edit: I found this part even a bit amusing: "As of 2013, the Nestlé boycott is coordinated by the International Nestlé Boycott Committee"
    - ionised 10y ago
      You underestimate my spite and vindictiveness.
  - welterde 10y ago
    I disagree. In my case my bias towards products I have bought before (and that were good) is much stronger than brand name recognition. Therefore if I didn't already buy products from their brand anyway then I probably won't in future either. But maybe we are talking about different areas of daily life or I am grossly underestimating the power of ads on me. So feel free to present examples or evidence to the contrary. Edit: There is also of course the large fraction of ads that simply cannot influence me in any way, because I simply don't buy products from those categories (lotteries, terrible AAA games, etc.).
ionised 10y ago
> And (the theory is that) even if you hate the ad I must be the exception then, because seeing these ads makes me actively avoid these brands in the future simply out of spite.

by lgieron 10y ago

Everyone is a potential client for Coca-Cola or other generic brands. And (the theory is that) even if you hate the ad, it will make you more likely to buy their brand vs competition.

fwn 10y ago

Advertisers interest is rather diverse. While I see the brand value coca cola might aim at, I can also understand that advertising to the wrong user at the wrong time can hurt your wallet or your brand. An example would be check24. It's just a random German comparison webservice. However, as they produce unbelievable disturbing video ads I can't block, I passionately hate them.

imtringued 10y ago
I'm wondering if they are as bad as their TV ads...

welterde 10y ago

If I come across an particularly annoying ad I will try my best to remember that brand and buy the competitor out of spite (if there is no cheap generic store brand available anyway). Surely I am not the only one that does this.

TeMPOraL 10y ago
I do that too. That's why I e.g. never used Groupon - they've pissed me off with annoying ads, and that was even before they became controversial.
rplnt 10y ago
> If I come across an particularly annoying ad I will try my best to remember that brand This is enough for them in the long run.
- tremon 10y ago
  Yes, came here to say the same thing. The (unconscious) brand recognition usually outlasts the (conscious) aversion against it. That said, I'm still not buying anything Sony -- almost fifteen years after their rootkit scandal.
  - distances 10y ago
    I'd say there are exceptions, like Nestlé still having a bad name from the scandal that started the boycott in 1977 [1]. I don't think they are overly suffering from that, but it's still common for people to refuse buying anything from Nestlé. [1] https://en.wikipedia.org/wiki/Nestl%C3%A9_boycott https://en.wikipedia.org/wiki/Nestl%C3%A9_boycott Edit: I found this part even a bit amusing: "As of 2013, the Nestlé boycott is coordinated by the International Nestlé Boycott Committee"
  - ionised 10y ago
    You underestimate my spite and vindictiveness.
- welterde 10y ago
  I disagree. In my case my bias towards products I have bought before (and that were good) is much stronger than brand name recognition. Therefore if I didn't already buy products from their brand anyway then I probably won't in future either. But maybe we are talking about different areas of daily life or I am grossly underestimating the power of ads on me. So feel free to present examples or evidence to the contrary. Edit: There is also of course the large fraction of ads that simply cannot influence me in any way, because I simply don't buy products from those categories (lotteries, terrible AAA games, etc.).

ionised 10y ago

> And (the theory is that) even if you hate the ad I must be the exception then, because seeing these ads makes me actively avoid these brands in the future simply out of spite.