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Those are all great ideas for a user-friendly ad network. I think that you could add "so the user makes fewer network requests and loads the page faster" as a r

Those are all great ideas for a user-friendly ad network. I think that you could add "so the user makes fewer network requests and loads the page faster" as a reason for the option to download a resource pack. But the key requirement for an ad network is that it makes money. I am optimistic that your system would produce user-friendly sites that would, given good content, eventually develop a positive reputation, earn more traffic, and make more money than their competitors. But that requires long-term vision and user-first business ethics, which most companies are not very good at. At any time, once that reputation and traffic pattern was established, switching to a more aggressive ad network would make the site or ad seller more money. Then it would dip back down as users reacted, but I am not convinced that a sufficient number of businesses would have the wherewithal to see it through.

spiderfarmer 10y ago
I don't know how lucrative and / or effective it is, but a lot of high quality websites united in using The DECK, an ad network without a lot of bells and whistles. Since it's been around for quite some time, I guess they're doing well. The ad network I'm proposing will never be as large as Google is right now. If it's a small network that only connects entrepeneurs with solid long-term visions, I am fine with that. I don't believe in unicorns anyway. *http://decknetwork.net/ http://decknetwork.net/
- 1123581321 10y ago
  The Deck's revenue is about 1.5 million annually. They publish their advertisers list and rates. However, it might be less if they make deals. My intuition is that The Deck is in slow decline due to fewer advertisers and declining interest in its member sites (Metafilter, Instapaper, a lot of web 2.0 design resources.) I still think it is an excellent example to follow, though.

spiderfarmer 10y ago

I don't know how lucrative and / or effective it is, but a lot of high quality websites united in using The DECK, an ad network without a lot of bells and whistles. Since it's been around for quite some time, I guess they're doing well. The ad network I'm proposing will never be as large as Google is right now. If it's a small network that only connects entrepeneurs with solid long-term visions, I am fine with that. I don't believe in unicorns anyway. *http://decknetwork.net/ http://decknetwork.net/

1123581321 10y ago
The Deck's revenue is about 1.5 million annually. They publish their advertisers list and rates. However, it might be less if they make deals. My intuition is that The Deck is in slow decline due to fewer advertisers and declining interest in its member sites (Metafilter, Instapaper, a lot of web 2.0 design resources.) I still think it is an excellent example to follow, though.