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Maybe what we need isn't an ad network, but a service that makes it easy for sites to self-host ads. Like some sort of gateway- I'm thinking adapter pattern- s

by dhimes 10y ago

Maybe what we need isn't an ad network, but a service that makes it easy for sites to self-host ads. Like some sort of gateway- I'm thinking adapter pattern- so that advertisers build their ads to a certain spec, and the web site plugs them in. The ad isn't served by a third party, just spec'd by it. We'd also need a plug-and-play payment pattern.

marcosdumay 10y ago
That gateway is an ad network. Now, if it was an open standard without a gateway, it would be a different beast. But fraud would kill it.
- dhimes 10y ago
  No- the ad isn't served by the gateway. It's not an ad network. It's a standard (open or not) combined with the service to help advertisers conform and site owners to plug them in. Like itunes for ads. Ad networks seem to be immune to fraud. Large companies will pay to have their brands seen anyway; us small guys take the hit.
  - dsl 10y ago
    Having worked for an ad network that went under due to fraud, I politely disagree that they are immune.
    - dhimes 10y ago
      Interesting. Is the story online? Do you want to share?
      - dsl 10y ago
        Sales people sign up publishers, I make the determination they are fraudulent, VP of Sales overrides my decisions, I leave company, advertisers demand refunds of dollars already paid out to publishers, rinse, repeat.
        dhimes 10y ago
        Hmmm. ok. Service trumps network then, for sure.