6 ms·

>It's not that straightforward though; these networks all pile in on each other, layers and layers deep, and in real time. It is very difficult for a publisher

>It's not that straightforward though; these networks all pile in on each other, layers and layers deep, and in real time. It is very difficult for a publisher to work out who they are dealing with. Then the publisher should stop working with networks that do this. That's not in our control as users, only the publisher can do that.

archon810 10y ago
The problem is pretty much all networks do this.
- nailer 10y ago
  Maybe there's a market there? An ad network content providers can trust. Even well known news websites have ios app store redirects that stop content from being viewed.
  - spiderfarmer 10y ago
    There has been a market for years. But it takes scale to pull it off. I hoped Facebook or Microsoft would jump into it, but that never happened.
  - masukomi 10y ago
    There are far too many attempts at this. There are almost no successes, and frankly i wish people would stop trying to make new ones and start working on consolidating existing ones into one that actually had enough publishers to act as a real player.
  - Hondor 10y ago
    Adblock Plus tries to do that https://adblockplus.org/acceptable-ads https://adblockplus.org/acceptable-ads
  - dhimes 10y ago
    Maybe what we need isn't an ad network, but a service that makes it easy for sites to self-host ads. Like some sort of gateway- I'm thinking adapter pattern- so that advertisers build their ads to a certain spec, and the web site plugs them in. The ad isn't served by a third party, just spec'd by it. We'd also need a plug-and-play payment pattern.
    - marcosdumay 10y ago
      That gateway is an ad network. Now, if it was an open standard without a gateway, it would be a different beast. But fraud would kill it.
      - dhimes 10y ago
        No- the ad isn't served by the gateway. It's not an ad network. It's a standard (open or not) combined with the service to help advertisers conform and site owners to plug them in. Like itunes for ads. Ad networks seem to be immune to fraud. Large companies will pay to have their brands seen anyway; us small guys take the hit.
        dsl 10y ago
        Having worked for an ad network that went under due to fraud, I politely disagree that they are immune.
        dhimes 10y ago
        Interesting. Is the story online? Do you want to share?
        dsl 10y ago
        Sales people sign up publishers, I make the determination they are fraudulent, VP of Sales overrides my decisions, I leave company, advertisers demand refunds of dollars already paid out to publishers, rinse, repeat.
- deleted 10y ago
  [deleted]
vacri 10y ago
It's as much in your control as a user as it is for the publisher; both actions involve complaining up the chain and/or boycotting the upstream service.
- Jordrok 10y ago
  Thus, adblockers. Maybe we need something like Adblock Plus at the publisher level which lets through the "good" ads and blocks the abusive ones? Something tells me that publishers don't really care enough to go that far though.

archon810 10y ago

The problem is pretty much all networks do this.

nailer 10y ago
Maybe there's a market there? An ad network content providers can trust. Even well known news websites have ios app store redirects that stop content from being viewed.
- spiderfarmer 10y ago
  There has been a market for years. But it takes scale to pull it off. I hoped Facebook or Microsoft would jump into it, but that never happened.
- masukomi 10y ago
  There are far too many attempts at this. There are almost no successes, and frankly i wish people would stop trying to make new ones and start working on consolidating existing ones into one that actually had enough publishers to act as a real player.
- Hondor 10y ago
  Adblock Plus tries to do that https://adblockplus.org/acceptable-ads https://adblockplus.org/acceptable-ads
- dhimes 10y ago
  Maybe what we need isn't an ad network, but a service that makes it easy for sites to self-host ads. Like some sort of gateway- I'm thinking adapter pattern- so that advertisers build their ads to a certain spec, and the web site plugs them in. The ad isn't served by a third party, just spec'd by it. We'd also need a plug-and-play payment pattern.
  - marcosdumay 10y ago
    That gateway is an ad network. Now, if it was an open standard without a gateway, it would be a different beast. But fraud would kill it.
    - dhimes 10y ago
      No- the ad isn't served by the gateway. It's not an ad network. It's a standard (open or not) combined with the service to help advertisers conform and site owners to plug them in. Like itunes for ads. Ad networks seem to be immune to fraud. Large companies will pay to have their brands seen anyway; us small guys take the hit.
      - dsl 10y ago
        Having worked for an ad network that went under due to fraud, I politely disagree that they are immune.
        dhimes 10y ago
        Interesting. Is the story online? Do you want to share?
        dsl 10y ago
        Sales people sign up publishers, I make the determination they are fraudulent, VP of Sales overrides my decisions, I leave company, advertisers demand refunds of dollars already paid out to publishers, rinse, repeat.
deleted 10y ago
[deleted]

vacri 10y ago

It's as much in your control as a user as it is for the publisher; both actions involve complaining up the chain and/or boycotting the upstream service.

Jordrok 10y ago
Thus, adblockers. Maybe we need something like Adblock Plus at the publisher level which lets through the "good" ads and blocks the abusive ones? Something tells me that publishers don't really care enough to go that far though.