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> say that you bought a pair of brand Y shoes. If someone then compliments you on the shoes, you are more likely to buy brand Y again, even if the compliment ha

> say that you bought a pair of brand Y shoes. If someone then compliments you on the shoes, you are more likely to buy brand Y again, even if the compliment had nothing to do with brand Y. What? Isn't that perfectly expected and reasonable?

Jtsummers 10y ago
If I buy a pair of Merrell boots and get complimented on them, it doesn't follow that I should also buy Merrell running shoes, but per the article I'm more likely to. The brand is irrelevant to the compliment: I'm not being complimented on my Merrell's, I'm being complimented on my boots. The rational and reasonable thing would be to identify what about the boots is worth complimenting and aim to mimic that in future purchases. It could be the brand, but likely it's the cut, the shape, or some other visual quality. OTOH, sometimes it is the brand that gets complimented.
- leereeves 10y ago
  If you like what you know of someone's work (the boots), it makes sense to try more of it (the shoes).
  - Jtsummers 10y ago
    Yes. You're correct. BUT What the study revealed was that people would buy more of a brand based on compliments not how the product by the brand actually functioned for themselves. I have very, very blue eyes, and a generally well-shaped face (attractive, not movie star handsome, but good looking when I'm fit). But my eyes get the most compliments and notice from women. I bought a shirt from Joseph A. Banks, it happened to be blue-dominated in its coloring (checkered/plaid pattern), that quality of the shirt makes it very well liked by my girlfriend. The rational thing to do is to buy other shirts with blue in them (which may be Jos. A. Banks). The irrational thing, which people seemed to do per the study, was to buy more shirts from Jos. A. Banks. If I go back and buy a red plaid shirt, it won't get the same reaction as the original because it doesn't have the same quality that got the original compliments.
    - leereeves 10y ago
      In that specific example, yes, but compliments are often given because of the design, and in those cases it makes sense to give credit to the designer.
- deleted 10y ago
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GrinningFool 10y ago
What? Isn't that perfectly expected and reasonable? Indeed - the article explores the underlying process behind this effect.

Jtsummers 10y ago

If I buy a pair of Merrell boots and get complimented on them, it doesn't follow that I should also buy Merrell running shoes, but per the article I'm more likely to. The brand is irrelevant to the compliment: I'm not being complimented on my Merrell's, I'm being complimented on my boots. The rational and reasonable thing would be to identify what about the boots is worth complimenting and aim to mimic that in future purchases. It could be the brand, but likely it's the cut, the shape, or some other visual quality. OTOH, sometimes it is the brand that gets complimented.

leereeves 10y ago
If you like what you know of someone's work (the boots), it makes sense to try more of it (the shoes).
- Jtsummers 10y ago
  Yes. You're correct. BUT What the study revealed was that people would buy more of a brand based on compliments not how the product by the brand actually functioned for themselves. I have very, very blue eyes, and a generally well-shaped face (attractive, not movie star handsome, but good looking when I'm fit). But my eyes get the most compliments and notice from women. I bought a shirt from Joseph A. Banks, it happened to be blue-dominated in its coloring (checkered/plaid pattern), that quality of the shirt makes it very well liked by my girlfriend. The rational thing to do is to buy other shirts with blue in them (which may be Jos. A. Banks). The irrational thing, which people seemed to do per the study, was to buy more shirts from Jos. A. Banks. If I go back and buy a red plaid shirt, it won't get the same reaction as the original because it doesn't have the same quality that got the original compliments.
  - leereeves 10y ago
    In that specific example, yes, but compliments are often given because of the design, and in those cases it makes sense to give credit to the designer.
deleted 10y ago
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GrinningFool 10y ago

What? Isn't that perfectly expected and reasonable? Indeed - the article explores the underlying process behind this effect.