But ignoring readers and the choices they make (and more importantly, why they make those choices) is every bit as much a part of building a better business mod

But ignoring readers and the choices they make (and more importantly, why they make those choices) is every bit as much a part of building a better business model as "do something else you dumbasses". It turns out that the vast majority of our readers block ads without thinking about it, because they think it doesn't matter, or by mistake (seriously). The vocal ones are a vast, vast minority. We spend more time than we should addressing them, but articles like the one we ran are more an attempt to reach the casual blockers. The difference between us and the RIAA/MPAA is that we're not justifying our lobbying efforts to reform copyright control. We're simply experimenting with technical means of keeping content bundled with ads and social means of educating users who might actually give a shit. The moment one of us goes to congress and says you need to legislate our ability to serve ads alongside our content is the moment you come gripe to me, and we laugh together because I've already quit my job.