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> This famous Volkswagen ad, which was perceived as gay-friendly, is incredibly subtle. (video clip ~3/4 down page) This ad seems so subtle, that I have no ide
by slmyers 10y ago
> This famous Volkswagen ad, which was perceived as gay-friendly, is incredibly subtle. (video clip ~3/4 down page)
This ad seems so subtle, that I have no idea what makes it gay-friendly? Is it because there are two men driving around? Can anyone point out what I'm missing?
- GavinMcG 10y agoThere are two men who don't look to be related to one another. They make a mutual decision about an item of furniture. They're comfortable being silent with each other. There are no outward signs of especial masculinity. "Heterosexuals who saw those two just assumed they were friends or roommates, whereas the gay community assumed they were boyfriends." - Robert Klara of Adweek, quoted here: http://www.npr.org/2014/06/29/326524942/advertisers-come-out-of-the-closet-openly-courting-gay-consumers http://www.npr.org/2014/06/29/326524942/advertisers-come-out...
- imtringued 10y agoI can't help but get smug by the fact that I can't watch a Volkswagen ad in germany because it's blocked by GEMA on youtube.