4 ms·
totally agreed that US consumers != typical HN reader. and also agreed on it being possible the good outweighs the bad from a user acquisition standpoint. "I'm
by dmritard96 10y ago
totally agreed that US consumers != typical HN reader. and also agreed on it being possible the good outweighs the bad from a user acquisition standpoint.
"I'm skeptical of the assertion that most people care, at all" - agreed BUT - do you think them advertising exclusiveness is something people care about? because if only a few people remember its exclusive (and wouldn't otherwise have picked up netflix) then it could be that the effect of the consumers paying attention and being annoyed is greater than those converted by exclusiveness
- wutbrodo 10y ago> do you think them advertising exclusiveness is something people care about? I absolutely do. Lucasfilm, Disney, Pixar, and Marvel are probably top of the list for studios with actual (and powerful) brand recognition. (By contrast, most movie goers probably couldn't tell you which specific movies Miramax or Universal or whatever make). People see this and it translates as "if I want to stream The Avengers or Frozen or Star Wars or Iron Man or [etc], I better get Netflix". It's hard to think of a set of movies with better brand recognition.