3 ms·
The drop corresponds to December '08. We think this occured simply because of the holiday season. When the trial expired, people weren't working => didn't read
by julias 17y ago
The drop corresponds to December '08. We think this occured simply because of the holiday season. When the trial expired, people weren't working => didn't read the email => didn't convert.
Another point: our numbers are so low, in general, please keep that in mind. Every little fluctuation looks like a big deal. But isn't, really.