I don't like ads, and I don't like subscribing. What you need to offer is micropayments. Figure out a way I can pay one cent (maybe 5 or 10, no more) when I lik

I don't like ads, and I don't like subscribing. What you need to offer is micropayments. Figure out a way I can pay one cent (maybe 5 or 10, no more) when I like an article and I'll pay you sometimes, and that will be more money than you get showing me ads. It needs to be something I only set up once, not once per website. It should probably be integrated into my browser so I don't have to find the button on the webpage (and then type in my password or something -- it better be one click). Of course feel free to continue with ads for the people who don't block them. You may object that people don't care and won't pay. But the article is saying "please don't block ads as a way to voluntarily pay". If you think sympathy or voluntary payment will work, set this up as a superior option for people to pay with. Doing sufficiently good micropayments is a lot of work, but there are a hell of a lot of other websites with the same problem Ars has, so either license it to them or get them to help create it.