I'm losing about 10 customers a week from recurring billings not re-signing. They value from $27 to $100. Over the last 4 months, total number of users that di

I'm losing about 10 customers a week from recurring billings not re-signing. They value from $27 to $100. Over the last 4 months, total number of users that didn't upgrade from trial -> paid or just expired was: ~4000 users. I will run report on cancellations that happen and email them all and ask why they cancelled (I do have automatic email that gets sent on cancellation but I never get a response from those).