Some of the things to look for: 1. ACQUISITION: Has the number of new clients that you gain gone down significantly ? If yes, look into your current sales and

Some of the things to look for: 1. ACQUISITION: Has the number of new clients that you gain gone down significantly ? If yes, look into your current sales and marketing channels. For example, if you used to get a lot of inbound marketing (through search engine etc), check if your search engine rankings has taken a bit hit suddenly. Has google penalized you suddenly ? Have you lost some key backlinks or referrals that were providing you significant traffic and conversions before ? For outbound marketing, have you lost a key resource on your team ? 2. ATTRITION: If you are losing "current" clients at a significantly higher rate, talk to them directly when they cancel. Has something changed in your SAAS suddenly ? Did you drop a major feature ? Has your customer support changed a lot compared to 3 months ago ? Has a new competitor come up or an existing competitor is getting your current clients to join them instead ? 3. BUSINESS DOMAIN: Do you do business in a specific domain that is perhaps seasonal ? Is it possible that you may have a slower business during certain times of the year ? Just throwing this out as well. Find answers to these questions above and I am sure you will get an idea of where things are going wrong.