I wonder how lucrative the partnership with GE is / will be. As a user interested in the future of digital economic models, I would love it if this sort arrang

I wonder how lucrative the partnership with GE is / will be. As a user interested in the future of digital economic models, I would love it if this sort arrangement makes the service viable... The sponsorships is cleanly integrated and both entities' purposes seem to overlap (i.e., the ads are native...i.e., GE is showing charts like the rest of the site, not banner ads).