4 ms·
Changing a headline improved conversion by 90%
- shorepound 17y agoawesome!
- deleted 17y ago[deleted]
- oscardelben 17y agoMaybe it was because the winning one was better describing what the company does? I personally would not understand what the company does from the other headlines. Anyway it was a wise choice to leave out guesswork and use a/b testing.
- paraschopra 17y agoYes exactly. Their original headline ("Businesses grow faster online!") did not hit their customers' pain point directly as they adopted (the very famous) benefits not feature mantra. What worked for CityCliq was "Create a webpage for your business" which is clearly a feature (apparently which provides a lot of benefits). Moral of the story is to A/B test even the most obvious advice. You can never do enough of A/B testing.
- ricottapark 17y ago@oscardelben -- exactly.
- omarchowdhury 17y agoAre we on Twitter?
- madmonk42002 17y agoGreat story!
- cjgrego 17y agoWith picking a winner I think it is just important to review what didn't work. In this case the other headlines were more generic and found on many web sites that do online advertising. However, not all allow you to develop your own web page. There probably are many other variables but regardless. Very nice test. Glad it was conclusive.
- davidedicillo 17y agolet me guess, we are going to see a lot of people using this title right above their "See Plans and Pricing" button. Anyway, good job, A/B rocks, lot of people are leaving on the table a lot of conversions cause they are too lazy to test and track stuff.
- paraschopra 17y agoSomeone is supposedly making new accounts for commenting on this story! HN needs a better fraud detection system, no?