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Very courageous and visionary. BMW is canibalizing their sales as this will cut down on car wastage. Short term pain for long term positioning. This could be
by blazespin 11y ago
Very courageous and visionary. BMW is canibalizing their sales as this will cut down on car wastage. Short term pain for long term positioning. This could be the tipping point as it forces other manufacturers to follow suit.
Likely they are getting ready for self driving cars business model that come will come at a press of a button.
I can see Tesla probably the next to do this.
The world is a changin'.
- adventured 11y agoOr it'll enable BMW owners to make enough money on their rental car, to buy another separate car just for personal use, boosting BMW's overall sales and expanding their market reach.
- blazespin 11y agoIF they had that kind of money, they'd just settle for the simplicity of one car.