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Google would have no problem forcing ads into the main SERP hose if it came to Microsoft or Apple blocking by default.

• adventured 11y ago
  Any attempt to do that, would result in two likely outcomes: 1) It would create a bad product, according to Google's own prior statements on the matter. 2) It would encourage government authorities to look even closer at potential abuses toward consumers (ie what kind of consumer harm is occurring, if any, when a monopoly search provider prevents attempts by consumers to use ad blockers; that would have to be resolved legally). European authorities would likely pounce on such a move immediately, looking for any opening by mistake to go after the company, given how they've handled Google thus far.
  • patrickaljord 11y ago
    Yeah but the alternative would be losing all their revenues.