3 ms·
And inbound marketing is now used to refer to what used to be called SEO if you have seen as may mistakes as I have a competent inbound marketing person can
by spacecowboy_lon 11y ago
And inbound marketing is now used to refer to what used to be called SEO if you have seen as may mistakes as I have a competent inbound marketing person can improve your site.
I wont mention any names but I saw a mistake with canonical tags cost a major UK company 1/2 a mill in less than a week.
- magic_beans 11y agoOut of curiosity, how would a mistake in canonical tags be so catastrophic?
- seattlekiwi 11y agoMucking up rel canonical can cause massive indexation problems in search engines... No indexation, no rankings, no traffic, no sales.
- tremon 11y agoThose are RIAA losses probably. I.e., pick some outrageous high number, point to a perceived flaw, and calculate the difference between actual revenue and your "target". edit: the GP didn't specify any units though. He could have been talking about visitors or micromorts, not pounds or dollars.
- spacecowboy_lon 11y agoNope it was based on the cost of buying the lost organic traffic via CPC - They are a big *ie millions of pounds monthly) user of ad words budget
- spacecowboy_lon 11y agoIt was a big Job sites in teh UK (I wont embarass them) they canoicalised all the jobs to the category pages lost 20% of trafic just like that.