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The last few sentences of the article: > Whenever marketers claim that “everything has changed” or that something is “dead” or that some new buzzword “is the f
by acconrad 11y ago
The last few sentences of the article:
> Whenever marketers claim that “everything has changed” or that something is “dead” or that some new buzzword “is the future of marketing,” ask for evidence. Make them cite their sources and explain their reasoning. Most of the time, they are just full of it.
Somehow I don't think the author fully grasped the irony of his statement given the title.
- spacecowboy_lon 11y agoOr seen the decline of old school yellow pages companies - something changed there
- chris_wot 11y agoI'm feeling a little bit dense today, I just can't see the irony :( Not being flippant, but can you help point this out to me?
- wmeredith 11y agoThe title of the author's article is in the same vein of the ones being lambasted in his closing paragraph.
- chris_wot 11y agoYou do realise that article authors normally don't chose the title for their articles? That's the job of the subeditor, and they don't always listen to the author of the article.
- acconrad 11y agoI don't think that's actually obvious to the HN crowd, most of whom are not in publishing or journalism.