5 ms·

Ask HN: Would you move your company blog to Medium?

7 points by traviagio 11y ago

EvanPlaice 11y ago
I saw a comment on another post that captures the 'nature' of Medium quite nicely. Medium, somewhere between half-baked and well-done. Considering the sheer number of 'self-promotion disguised as content' and 'Dear whatever subject I feel like complaining about today', or 'Dear Dear response to complainer' posts, I wouldn't consider it a good Medium (pun intended) for any content that matters. Unless, of course your business is shameless, thinly veiled native advertising.
laurex 11y ago
Fwiw, this article about 37Signals moving their iconic blog to Medium is worth a read.“Signal v. Noise moves to Medium” https://m.signalvnoise.com/signal-v-noise-moves-to-medium-c8083ce19686 https://m.signalvnoise.com/signal-v-noise-moves-to-medium-c8...
mindcrime 11y ago
No. Why would I do that and contribute to boosting the search relevance of medium.com instead of having content on my own domain where it helps make my own company more discoverable? We're actually in the process of moving off a 3rd party blog platform and onto our own self-hosted blog server now, largely for that reason. We want our blog tightly integrated with our main site, not sitting out in nowhere land as some disconnected island.
- karlcoelho1 11y ago
  FYI, they allow custom domains now. This shouldn't be a problem.
  - mindcrime 11y ago
    Aah, OK, that's new then, I guess. I was originally going to comment on how they don't support RSS feeds, but it appears they have added that as well. So props to Medium for both of those things. I'd still rather run our company blog on our own server though. But, then again, a blog server is one of our products, so we try to eat our own dogfood anyway. :-)
JoeyWendell 11y ago
Yes ,I think medium is good platform .I was read too many blogs in medium.
masonic 11y ago
If you are looking to establish your brand as relevant, it's a poor choice. It's hard to take Medium seriously as long as they are designed to troll for (and track) reposts by adding fake fragment identifiers to all of their URLs (which they also use to defeat dupe detection). Legitimate venues don't need that kind of evasion.
daxfohl 11y ago
Not anymore. They're pretty awesome as far as functionality goes, and content used to be great, but sadly their reputation for content is in a steep decline, probably though no fault of their own. So these days, especially when money is on the line, I'd avoid associating reputation with a medium.com domain.
- 1123581321 11y ago
  My read on it is opposite. They went through a low point, but they now host many more writers with good reputations and have better tools for hosting company blogs, online magazines, etc. I still find no value in idly clicking through the site, but I think you can host there for the idle traffic and the tools without necessarily being associated with the lesser writing.

7 points by traviagio 11y ago

I saw a comment on another post that captures the 'nature' of Medium quite nicely. Medium, somewhere between half-baked and well-done. Considering the sheer number of 'self-promotion disguised as content' and 'Dear whatever subject I feel like complaining about today', or 'Dear Dear response to complainer' posts, I wouldn't consider it a good Medium (pun intended) for any content that matters. Unless, of course your business is shameless, thinly veiled native advertising.

laurex 11y ago

Fwiw, this article about 37Signals moving their iconic blog to Medium is worth a read.“Signal v. Noise moves to Medium” https://m.signalvnoise.com/signal-v-noise-moves-to-medium-c8083ce19686 https://m.signalvnoise.com/signal-v-noise-moves-to-medium-c8...

mindcrime 11y ago

No. Why would I do that and contribute to boosting the search relevance of medium.com instead of having content on my own domain where it helps make my own company more discoverable? We're actually in the process of moving off a 3rd party blog platform and onto our own self-hosted blog server now, largely for that reason. We want our blog tightly integrated with our main site, not sitting out in nowhere land as some disconnected island.

karlcoelho1 11y ago
FYI, they allow custom domains now. This shouldn't be a problem.
- mindcrime 11y ago
  Aah, OK, that's new then, I guess. I was originally going to comment on how they don't support RSS feeds, but it appears they have added that as well. So props to Medium for both of those things. I'd still rather run our company blog on our own server though. But, then again, a blog server is one of our products, so we try to eat our own dogfood anyway. :-)

JoeyWendell 11y ago

Yes ,I think medium is good platform .I was read too many blogs in medium.

masonic 11y ago

If you are looking to establish your brand as relevant, it's a poor choice. It's hard to take Medium seriously as long as they are designed to troll for (and track) reposts by adding fake fragment identifiers to all of their URLs (which they also use to defeat dupe detection). Legitimate venues don't need that kind of evasion.

daxfohl 11y ago

Not anymore. They're pretty awesome as far as functionality goes, and content used to be great, but sadly their reputation for content is in a steep decline, probably though no fault of their own. So these days, especially when money is on the line, I'd avoid associating reputation with a medium.com domain.

1123581321 11y ago
My read on it is opposite. They went through a low point, but they now host many more writers with good reputations and have better tools for hosting company blogs, online magazines, etc. I still find no value in idly clicking through the site, but I think you can host there for the idle traffic and the tools without necessarily being associated with the lesser writing.