I should never have put in that reason into the parenthetical. I did not want to get into the "no it's not," "yes it is" argument over Theora vs H.264. The poi

I should never have put in that reason into the parenthetical. I did not want to get into the "no it's not," "yes it is" argument over Theora vs H.264. The point is, neither Theora nor H.264 can actually be standardized on for now, for a variety of reasons. Maybe the reasons are good, maybe they're bad, but several of the most significant companies involved refuse to support one or the other, and can't be convinced otherwise. A new, royalty free, open standard codec might help break the deadlock. As I said, there are still hurdles, like the hardware support issue, and the substantial cost to Google when it's already invested in H.264. But I'm just not really seeing Google in the business of selling proprietary codecs, so I can't really see why else they would buy On2.