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That doesn't sound like a straight up gamble. It is if you have no idea if your customers want to pay for your product but there are ways to remove this unknown
by jwdunne 11y ago
That doesn't sound like a straight up gamble. It is if you have no idea if your customers want to pay for your product but there are ways to remove this unknown i.e knowing that people are willing to pay before building anything that costs a significant amount.
- amelius 11y agoHow many startups are actually researching this beforehand? Did Google even research this for e.g. Wave and Glass? In any case, I think you are making it sound more easy than it actually is.
- jwdunne 11y agoI never said it was easy. That and most businesses don't create new technology. There are industries out there that could use tech that already exists but either they don't know about it, it hasn't been shaped to their needs or both. There is also the possibility the market leader is offering a crap solution (I've seen this a few times in the healthcare space).
- nostrademons 11y agoWave and Glass aren't great examples of how to run new product design. Usually, the way to handle this is to build a really cheap, quick & dirty prototype and put that in front of users. Etherpad did this for collaborative editing, then got bought by Google, with the functionality folded into Google Docs. Google Cardboard did this effectively for augmented reality, and I'd bet that they're taking the learning from it right now for Google's 2nd-gen AR/VR products.