It's easy to imagine that they would do better as a premium brand, but there is no evidence that they have the brand or the competency. Yet, VW turned Audi aro

It's easy to imagine that they would do better as a premium brand, but there is no evidence that they have the brand or the competency. Yet, VW turned Audi around and made it into a luxury brand in the US. The Planet Money podcast covers a little more into how they did it. http://www.npr.org/sections/money/2012/06/15/155039824/can-lincoln-be-cool-again http://www.npr.org/sections/money/2012/06/15/155039824/can-l...