Basically everything B2C today is a data play. Customers want everything to be cheap or free, so the only way to make money in B2C is to turn the customer into

Basically everything B2C today is a data play. Customers want everything to be cheap or free, so the only way to make money in B2C is to turn the customer into the product. It's a deflationary race to the bottom. The bottom is a hell where everything watches you and sells absolutely everything about you to whomever can afford to buy the data.