"Hyperlinks subvert hierarchy" is flat wrong. Due to attention limits, brands, and the hierarchical nature of DNS, hyperlinks actually accrete value up the hier

"Hyperlinks subvert hierarchy" is flat wrong. Due to attention limits, brands, and the hierarchical nature of DNS, hyperlinks actually accrete value up the hierarchy and promote winner take all markets. Do people follow hyperlinks to find things? No, they "Google it." Everyone puts free data on the Internet and Google monetizes it by providing a single entry point.