4 ms·

So how should that paragraph have been written?

• pbhjpbhj 17y ago
  He's using the supposedly humorous "say the opposite to what you mean" method of blogging. He should just have dropped that right off the bat: My edit: "My experiences with Adwords shows people don't click an advert unless it's relevant to their search. For example, people searching for '747 seating plan' don't click ads for 'wedding seating plans'. People are not surfing the web, rather they are reading. Clicking an irrelevant ad is rare [...] thus I have '747' set up as a negative keyword." Where it says "clicking an irrelevant ad is rare" I'd probably say "following an irrelevant ad leads to virtually zero conversion rate". But I tried not to change the meaning with my edit. FTFY: how did I do? Edit: re-reading the original I can see now that he may not have been continuing his negative voice. He may have posted this para in the positive. It does work either way. So, is he saying people click irrelevant ads, or is he saying they don't?
  • hermitcrab 17y ago
    For example people searching for "747 seating plan" will click on an ad with the title "wedding seating plan".
    • pbhjpbhj 17y ago
      By accident, and then fail to convert.