4 ms·
Ad clicks are studied pretty extensively. A good search term is "compulsive clickers." The cariacature-with-a-bit-of-truth version is less-educated older whit
by patio11 11y ago
Ad clicks are studied pretty extensively. A good search term is "compulsive clickers." The cariacature-with-a-bit-of-truth version is less-educated older white woman in Iowa. The heavy clicking user population, roughly 4% of users, is generally believed to contribute more than a majority of total clicks.
This is as well-studied as you'd expect of clearly quantifiable data worth billions of dollars, and remains socially contentious.
- jkaljundi 11y agoAlso as I remember the 2-4% of people who ever click on ads tend to be older female population. Microsoft Advertising used to have some good research on it, can't find it now. It's said often you are more likely to survive an air crash than click on an ad.
- personjerry 11y agoThis reminds me of the recent South Park episode on ads, for some reason.
- camillomiller 11y agoThis definition totally reinforces Rushkoff's vision of most contemporary Web Businesses as value extracting entities. By the way, the fact that you have to be mildly stupid or technologically illiterate to really be clicking on ads is the proverbial pink elephant in the room. To further extend this reasoning, building up stupidity and lessening tech literacy is actually functional to Facebook's and Google's business models.
- lordnacho 11y agoHave you got some links to studies? I know someone who is starting a web shop.
- optimalrob 11y agoLook for ComScore studies on natural born clickers 2008-2009. Surprisingly it seems this click concentration work was never updated.
- anexprogrammer 11y agoNot forgetting massive variations across nations. A company I used to work with did some FB advertising, targeting nations they did good business with via Adwords. UK and USA were the worst for clicks, the rest of Europe a little higher, and apparently in the Far East everyone clicks everything multiple times. Click through rates were ridiculous. Also interesting to note that despite being online and profitable for yearss they never did find a way of making Facebook pay, in any nation. We never did make sense of it!
- JoeAltmaier 11y agoPerhaps they were automated click-throughs? Asian browsers are different technology (every page needs automatic translation) - perhaps that tech was doing the clicking?
- anexprogrammer 11y agoThat's possible I guess. They were gaining page likes and post likes pretty well off the back of it, it just in no way compared with Adwords click through rates. It was killed off fairly quickly outside US and Europe as it was just burning money.
- JoeAltmaier 11y agoHey! I've got three Aunts in that category! But, to be honest, they're always Likeing some junk they found in an ad or a survey or "10 ways to do something" junk article. So, fair enough.