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From pg's article (http://www.paulgraham.com/bubble.html http://www.paulgraham.com/bubble.html): ...have you ever seen a Google ad? Something is going on here.
by nzmsv 17y ago
From pg's article (http://www.paulgraham.com/bubble.html http://www.paulgraham.com/bubble.html):
...have you ever seen a Google ad? Something is going on here.
Admittedly, Google is an extreme case. It's very easy for people to switch to a new search engine. It costs little effort and no money to try a new one, and it's easy to see if the results are better. And so Google doesn't have to advertise. In a business like theirs, being the best is enough.
Now we are seeing Google ads. So I guess Google is starting to get worried about competition, and the ease of switching search engines.
- timr 17y agoMaybe this is just what you do when you've got a lock on 95% of your market, and you're massively profitable. Defensive maneuvers make more sense when you're executing flawlessly on the offensive front, and you've got resources to spare.
- nostrademons 17y agoI'm inclined to take Eric Schmidt's blog post on this at face value, i.e. Google had a YouTube video with an overwhelmingly positive response and $20B cash in the bank, so they figured they might as well run it as a SuperBowl ad.
- albertsun 17y agoGoogle search share is 65.7% according to ComScore. Pretty dominant, but nowhere near 95%. http://www.comscore.com/Press_Events/Press_Releases/2010/1/comScore_Releases_December_2009_U.S._Search_Engine_Rankings http://www.comscore.com/Press_Events/Press_Releases/2010/1/c...
- arethuza 17y agoI've seen quite of posters for Google Chrome, which struck me as a bit odd that a company that depends on high tech advertising would resort to such a low tech medium.
- gaius 17y agoGoogle are advertising everywhere in London. You can't get on a Tube without seeing a billboard-sized ad for Chrome on the platform. They take out ads in the freesheets too. This has been going on for several months now.
- mattmanser 17y agoGoogle Chrome and Google Search are totally different products, pg was talking about search, so this comment is a bit irrelevant. Chrome is advertising everywhere (even the town where I was born which is in the sticks!). On a totally unrelated note to this point, watching that video made me feel uncomfortable because that's not how I use search. I always highlight, right-click, choose search Google. Watching someone else do it differently made me feel a little odd...