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I don't want a better set top box. I don't want my Apple TV to work like a cable box with channels. I don't want the cable experience at all, which is why I'm n

by nsxwolf 11y ago

I don't want a better set top box. I don't want my Apple TV to work like a cable box with channels. I don't want the cable experience at all, which is why I'm not a subscriber. This just sounds like CableCARD part 2.

awinder 11y ago
From my reading of it they wanted the content to be licensed out to 3rd party manufacturers who would then be able to bundle it / provide it to consumers in a variety of different ways. CableCard (sorry if preaching to the choir here) was more about being able to build different hardware / software offerings around the same experience like you said. This did seem to open doors around what you ultimately wanted, but maybe I just read the article with my rose-colored glasses on :-)
rhino369 11y ago
Presumably it would just be an app on AppleTV. So why would you care if it was available or not?
- nsxwolf 11y ago
  I didn't say I cared if it's available. If this is an exciting idea to someone else then I hope it works out for them. Back when CableCARD was a new idea, I was excited. It was the right time for such a thing to exist, but it never took off. Missed opportunity. But I think the opportunity is lost now and we'd be better served moving on to a new model, something that builds off the streaming boxes we have now (though the UX needs a lot of work, and possibly a new paradigm nobody's thought of)
  - tw04 11y ago
    I think most people would pass on cable if given the option, but I don't see them letting go of their stranglehold on the major sports in the US anytime soon. I guess if you aren't a sports fan it's probably not a big deal.
    - ascagnel_ 11y ago
      The major sports are starting to come around. The MLB spun out their streaming product (into MLBAM) and signed a deal with the NHL to stream the game broadcasts and both are actively working on renegotiating the streaming deals with their member clubs to get rid of local blackouts.

by nsxwolf 11y ago

awinder 11y ago

From my reading of it they wanted the content to be licensed out to 3rd party manufacturers who would then be able to bundle it / provide it to consumers in a variety of different ways. CableCard (sorry if preaching to the choir here) was more about being able to build different hardware / software offerings around the same experience like you said. This did seem to open doors around what you ultimately wanted, but maybe I just read the article with my rose-colored glasses on :-)

rhino369 11y ago

Presumably it would just be an app on AppleTV. So why would you care if it was available or not?

nsxwolf 11y ago
I didn't say I cared if it's available. If this is an exciting idea to someone else then I hope it works out for them. Back when CableCARD was a new idea, I was excited. It was the right time for such a thing to exist, but it never took off. Missed opportunity. But I think the opportunity is lost now and we'd be better served moving on to a new model, something that builds off the streaming boxes we have now (though the UX needs a lot of work, and possibly a new paradigm nobody's thought of)
- tw04 11y ago
  I think most people would pass on cable if given the option, but I don't see them letting go of their stranglehold on the major sports in the US anytime soon. I guess if you aren't a sports fan it's probably not a big deal.
  - ascagnel_ 11y ago
    The major sports are starting to come around. The MLB spun out their streaming product (into MLBAM) and signed a deal with the NHL to stream the game broadcasts and both are actively working on renegotiating the streaming deals with their member clubs to get rid of local blackouts.