4 ms·
At my company we're realizing how great of an advertising channel Facebook is, in the fact that we can immediately narrow down our target audience to people who
by miles_matthias 11y ago
At my company we're realizing how great of an advertising channel Facebook is, in the fact that we can immediately narrow down our target audience to people who have liked a certain page.
It's just very weird to me that a social network that everyone my age and younger never use. I never, ever post to Facebook and rarely look at it because it's just my family on it. I connect with friends over snapchat and meet new people on Twitter.
Meeting new people is nearly impossible on Facebook. Maybe that's why it's such a great advertising platform with such great revenue? Everyone is on it (your whole family joined) and the only way for a company to get your attention is to pay.
- onion2k 11y agoThere a psychological bias called the "false consensus effect" whereby people overestimate how similar other people are to themselves. It's backed up by things like confirmation bias where you tend to socialise with people similar to yourself so it feels like most people really are like you. The simple reality is that you just don't know enough people to draw any statistically relevant conclusions about society. It may well be the case that none of the young people that you know are on Facebook, but that really only says something about who you know, not about young people's attitude towards Facebook in general.
- JBReefer 11y agoTo your point, I'm also younger and have very few friends on Twitter. If anything, twitter is old and full of noise. My friends all use fb, Snapchat and IG
- miles_matthias 11y agoGreat point!