Being ranked #1 in a Google search for 'calendar' does mean a lot. Also, let's say they are penalizing themselves, but the penalty isn't enough to change their

Being ranked #1 in a Google search for 'calendar' does mean a lot. Also, let's say they are penalizing themselves, but the penalty isn't enough to change their ranking. Why, then, would they claim that they are making this change because it's better for users to not have these ads but to still run these ads themselves? > Our analysis shows that it is not a good search experience and can be frustrating for users because they are expecting to see the content of the Web page. https://googlewebmastercentral.blogspot.com/2015/09/mobile-friendly-web-pages-using-app.html https://googlewebmastercentral.blogspot.com/2015/09/mobile-f... This would imply that they know the experience is bad for users, they know that the penalty won't hurt their ranking, and so they will continue to show the bad experience regardless? That's just as bad as them not penalizing themselves for the full page ad.