Launching a new medical device is hard. You have multiple walls to scale including the FDA, the insurance companies, Medicare, and the providers themselves (ho

Launching a new medical device is hard. You have multiple walls to scale including the FDA, the insurance companies, Medicare, and the providers themselves (hospitals, doctors, labs, storefronts, etc). Having this group in place seemed to send the message of "don't worry, we'll just tunnel through those hurdles" when it came to all the red tape.