Apple seems to suffer from the cargo cult of simplicity. They seem to view UI simplicity as the goal instead of viewing it as the end result of elegant design

Apple seems to suffer from the cargo cult of simplicity. They seem to view UI simplicity as the goal instead of viewing it as the end result of elegant design choices. Simplicity for the user is something you earn by making good design choices, it's the end of a long arduous process. If you shortcut that, you don't actually end up with something that is simple to use. You end up with something that looks easy to use but is actually very hard to use. By failing to arrive at clean interfaces the hard way, they make their tools frustratingly inconsistent and difficult to use. Functionality is abstracted away from the user, but there is no consistent process by which the user can predict how to access these functions from program to program, or across the product line.