Anyone OK with this business model should also be ok with ISPs stripping out ads and replacing them with their own content (remember that?) On the other hand,

Anyone OK with this business model should also be ok with ISPs stripping out ads and replacing them with their own content (remember that?) On the other hand, if this gets traction (unlikely, admittedly) this may finally force the issue to the courts and get content fiddling declared copyright/TOS violation. Which I'm not sure you all want.