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Also, one might argue, funding aside, that increasing readership (without sacrificing quality below some threshold) is the whole point of the enterprise. Click-

Also, one might argue, funding aside, that increasing readership (without sacrificing quality below some threshold) is the whole point of the enterprise. Click-bait headlines are annoying, but they aren't the actual body of the report themselves.

pbhjpbhj 11y ago
The BBC serves a charter which is managed by the BBC Trust. The Trust effectively interprets the charter. Their interpretation of the goals of the enterprise are (http://www.bbc.co.uk/bbctrust/ http://www.bbc.co.uk/bbctrust/): "Make the most creative and distinctive output; Innovate online to create a more personal BBC; Serve all audiences; and Improve value for money through a simpler, more efficient, and more open BBC. " Increasing readership by reducing quality of headlines to match junk media clickbait doesn't appear to fit in there. The actual Royal Charter, http://downloads.bbc.co.uk/bbctrust/assets/files/pdf/about/how_we_govern/charter.pdf http://downloads.bbc.co.uk/bbctrust/assets/files/pdf/about/h..., at Section 4 puts quite succinctly what the aims are: "The Public Purposes of the BBC are as follows— (a) sustaining citizenship and civil society; (b) promoting education and learning; (c) stimulating creativity and cultural excellence; (d) representing the UK, its nations, regions and communities; (e) bringing the UK to the world and the world to the UK; (f) in promoting its other purposes, helping to deliver to the public the benefit of emerging communications technologies and services and, in addition, taking a leading role in the switchover to digital television." I'd argue that this sort of change goes against the stimulation of cultural excellence, the tail is wagging the dog.