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The success of GoPro so far has been the result of 1)first mover advantage 2)Smart marketing with viral videos of athletes in various extreme sports 3)Sellin
by kkapelon 11y ago
The success of GoPro so far has been the result of
1)first mover advantage
2)Smart marketing with viral videos of athletes in various extreme sports
3)Selling proprietary accessories
However now that some time has passed and competitors have appeared GoPro is losing ground on all types of users
1)Casual GoPro users already have one and are not going to upgrade
2)Pro users are turning to models with better form factor (sony, contour etc)
The Sony action cameras come with built-in video stabilization a feature that GoPro cameras do not have yet.