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Not so long ago (last November) I released my book Speak Human: Outmarket the Big Guys by Getting Personal. In it I look at how small can be an advantage, and h

Not so long ago (last November) I released my book Speak Human: Outmarket the Big Guys by Getting Personal. In it I look at how small can be an advantage, and how small companies can market more effectively. So far the reviews have been really strong, and I've been receiving notes from readers saying that they've found it helpful. In an effort to introduce the book to a wider audience, I started creating these brief 2 minute videos, which discuss notions presented in the book. If you have a moment (or, preferably, 2) this might be worth a look. :-)

jellisjapan 17y ago
Are these 2 minute videos a way of marketing your book differently like you discuss in this particular video? (no sarcasm here, I'm generally curious on how you've been using this advice to market your own book :) )
- karjaluoto 17y ago
  The videos are largely an experiment. Our blog (ideasonideas) gets a fair bit of traffic, but it's more centered around the design community. As such, we wanted to try another venue to present the ideas in the book. I've gone into more detail on the marketing of the book (if you're interested) in this post: http://www.ideasonideas.com/2009/12/my-money-where-my-mouth-is http://www.ideasonideas.com/2009/12/my-money-where-my-mouth-.... It's really a big test: put out a good product, share it, and explore what methods resonate (and adapt when things don't work). I suppose it's like "agile" marketing. ;-) Although the videos aren't wildly "different," I believe the message of the book largely is. In my opinion, many of the marketing texts and resources out there are big on promises but perhaps deliver more checklists than methods. This book is really more concentrated on looking at how small operations can really market themselves--and how things like social media can make that easier. I realize that I've typed a fair bit here, and I'm not sure if I've answered your question. Does the above make sense?

jellisjapan 17y ago

Are these 2 minute videos a way of marketing your book differently like you discuss in this particular video? (no sarcasm here, I'm generally curious on how you've been using this advice to market your own book :) )

karjaluoto 17y ago
The videos are largely an experiment. Our blog (ideasonideas) gets a fair bit of traffic, but it's more centered around the design community. As such, we wanted to try another venue to present the ideas in the book. I've gone into more detail on the marketing of the book (if you're interested) in this post: http://www.ideasonideas.com/2009/12/my-money-where-my-mouth-is http://www.ideasonideas.com/2009/12/my-money-where-my-mouth-.... It's really a big test: put out a good product, share it, and explore what methods resonate (and adapt when things don't work). I suppose it's like "agile" marketing. ;-) Although the videos aren't wildly "different," I believe the message of the book largely is. In my opinion, many of the marketing texts and resources out there are big on promises but perhaps deliver more checklists than methods. This book is really more concentrated on looking at how small operations can really market themselves--and how things like social media can make that easier. I realize that I've typed a fair bit here, and I'm not sure if I've answered your question. Does the above make sense?