And that's the author's point. He's not trying to declare the official list of criteria, but just point out that, subconsciously, you do have one. And one sma

And that's the author's point. He's not trying to declare the official list of criteria, but just point out that, subconsciously, you do have one. And one small change to one value in the decision matrix might be the tipping point to entertain job offers. The sooner you become consciously aware of it, the better.