"The people" are sort of a non entity. A person can resist propaganda, but a propagandist does not have to convince a person. A propagandist need only convince

"The people" are sort of a non entity. A person can resist propaganda, but a propagandist does not have to convince a person. A propagandist need only convince enough people to sway an election-- and any subset of people of any age or education will do. If the election is close it might only take a few percent. This indeed places a lot of power in the hands of the media and anyone who can buy it. Democracy is sort of a plutocratic oligarchy system where ordinary people are recruited to be intermediaries and are therefore given the illusion of power.