4 ms·
In all seriousness, option (1). There's no upside to leaking this 24 hours in advance of actually announcing it when hype is already at fever pitch. And if you
by seldo 17y ago
In all seriousness, option (1). There's no upside to leaking this 24 hours in advance of actually announcing it when hype is already at fever pitch.
And if you need examples of hilariously incompetent CEOs I refer you to the automotive and banking industries.
- joezydeco 17y agoSure there's an upside. Now that the market knows media companies are involved, they all will spike tomorrow morning when the market opens. You also prime the hype pump one more time. Remember that the financial types don't read tuaw, gizmodo, and engadget all day long looking for Apple rumors. I consider it the noisemaker they shoot off before the real firework show starts.
- byrneseyeview 17y agoAs opposed to spiking a day later?
- mrtron 17y agoNo upside? That is a pretty outrageous claim. The upside is more press. The 'news' agencies/tabloids hate repeating material and need fresh information to talk about tonite before the big launch. You have to throw some meat out to the lions, even if you are intentionally leaving them hungry.
- mixmax 17y agoWhile I agree on the automative industry I don't think the CEO's of the banking industry are incompetent. Unfortunately, I wish their actions could be excused by incompetence.